Destination Kohler Installs New Two-Way Interface Between PAR Springer-Miller’s SMS|Host® and TravelCLICK’s iHotelier®
Kohler Augments Onward Distribution with New Interface
NEW STOWE, VT — JULY 16, 2009 — PAR Springer-Miller Systems, Inc. (PSMS) --- a wholly owned subsidiary of PAR Technology Corporation (NYSE:PTC) and the leading provider of guest-centric hospitality management systems --- today announces that Kohler Hospitality Systems has installed the new two-way interface between TravelCLICK’s iHotelier CRS and the SMS|Host Hospitality Management System.
With consumers searching and booking increasingly through electronic channels, particularly the direct online channel, hoteliers, such as Kohler, need to present their inventory in as many places as possible.
PAR Springer-Miller and TravelCLICK, the leading provider of ecommerce solutions including the iHotelier® Central Reservation System (CRS), have partnered to help our hotel customers increase their channels of distribution while reducing the total administration time. Destination Kohler uses iHotelier to distribute inventory to, and manage reservations for, hundreds of thousands of travel agents on the Global Distribution System (GDS), its website’s direct bookings, as well as Online Travel Agencies (OTA’s) that are shopped by millions of consumers every day. The new two-way interface between iHotelier and SMS|Host allows Kohler to achieve greater reach and enhanced merchandising with iHotelier and its award-winning iStay® web booking engine, without a corollary increase in labor to maintain rates and availability in both systems.
“Direct booking through the iStay web booking engine is an important part of our revenue stream,” remarked Rob Rohrer, Senior Systems Project Leader, Kohler Hospitality Systems. “PAR Springer-Miller’s two-way interface with iHotelier helps our organization maximize returns from all of our outward distribution channel.”
The two-way interface automates the flow of room type availability
and daily pricing of rates from the SMS |Host system into iHotelier
as well as reservations from iHotelier into SMS |Host. In a time when
rate parity is key to establishing guest confidence, this interface
ensures that as Destination Kohler updates pricing in SMS|Host to reflect
demand, all of its onward channels are updated as well.
“Using the SMS|Host Channel Manager, Destination Kohler can set business
strategies in one location to drive the behavior of both the iHotelier
CRS as well as operations within SMS|Host,” commented Tasha McKenzie,
Product Manager for Distribution Interfaces. “This single-point-of-management
improves efficiency and helps enhance profitability by enabling Destination
Kohler’s staff to focus limited resources on strategic decisions, not
data entry.”
ABOUT KOHLER HOSPITALITY SYSTEMS
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one
of America's oldest and largest privately held companies. Kohler is
a global leader in the manufacturing of kitchen and bath products, engines
and power generation systems, home interiors, and hospitality services.
ABOUT TravelCLICK, INC.
TravelCLICK, the leader in hotel ecommerce solutions, provides a continuous
flow of high-value online bookings to hotels worldwide. A uniquely comprehensive
one-stop solution, TravelCLICK offers market intelligence, distribution,
electronic marketing, and media solutions delivered with personal attention
and local market expertise. With revenue optimization experts in every
global market, we help our clients make better business decisions, generate
greater demand from the right mix of channels, convert more shoppers
to high-value guests, and increase revenue and profitability. Serving
the hospitality industry since 1999, TravelCLICK has more than 14,000
customers in 140 countries with offices in Barcelona, Baltimore, Chicago,
Dubai, Houston, Phoenix, Melbourne, Shanghai, and Tokyo.
ABOUT PAR SPRINGER-MILLER SYSTEMS
PAR Springer-Miller Systems, Inc. is a leading provider of hospitality
management solutions that meet the technology needs of all types of
hospitality enterprises including city-center hotels, destination spa
and golf properties, timeshare properties and casino resorts worldwide.
The SMS|Host Hospitality Management System is distinguished from other
property management systems with its truly integrated design and unique
approach to guest service. The SMS|Host product suite, including more
than 20 seamlessly integrated, guest-centric application modules, provides
hotel/resort staff with the tools they need to personalize service,
exceed guest expectations, and increase revenue. For more information
on how PAR Springer-Miller Systems sets the pace in the hospitality
industry, visit our website at www.springermiller.com.
ABOUT PAR TECHNOLOGY
PAR Technology Corporation creates and markets products that help hospitality
operators around the world to better manage money, materials, people
and the guest experience. PAR has provided hardware, software and services
to the world's largest restaurant chains and their franchisees for almost
30 years. Today the Company's extensive offering includes technology
solutions for the full spectrum of hospitality operations, from boutique
hotels and independent table service restaurants to international QSR
chains, all backed by PAR's global service network. The Company has
over 50,000 installations in 105 countries worldwide. PAR is also a
leader in providing computer-based system design and engineering services
to the Department of Defense and Federal Government Agencies. PAR Technology
Corporation's stock is traded on the New York Stock Exchange under the
symbol PTC. For more information visit the Company's website at www.partech.com.
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