Centralize customer relationship management.
CRM Superstar
Your resort is in Bermuda, but your reservations office is in New York. You want customers to be able to contact either location seamlessly. The ideal solution: SMS|Enterprise system.
An extremely effective Customer Relationship Management System (CRM), The SMS|Enterprise module enables chains, management companies, and hotel groups to manage customer relationships enterprise-wide.
SMS|Enterprise handles all central reservation functions in real-time across all properties so guest information is always timely and pertinent. The centralized Guest History—including profiles, preferences, and spending histories—allows your Central Reservations office (CRO) staff to cross-sell and upgrade, increasing revenues.
SMS|Enterprise CRM seamlessly links all your distribution channels. Paired with SMS|World XA, it can be fully integrated with your Web sites for online reservations and improved guest experiences. It can also be connected to any number of additional channels including GDS, ADS, and third-party central reservation services.
The system includes more than 20 software modules that operate through a single database with standard user interfaces and standard business rules.
- Fully integrated with the SMS|Host product suite
- Customer Relationship Management (CRM)
- Customer Information System (CIS)
- Central Reservations System (CRS)
- Central Configuration Management (CCM)
- Central Distribution Control (CDC)
- Centralized guest profiles
- Track and maintain guest history across all properties, including preferences and spending histories
- Real-time flow of information
- Connect multiple SMS|Host properties across a WAN
- Each property maintains its own indepedent SMS|Host system
- Information availability is maintained despite individual site problems such as network outages, system failures, etc.
- Queue function stores messages and requests until the disabled system is restored
- Users can search both the local system and the CRS system with the Universal Lookup facility
- Create enterprise-wide reports for marketing or business purposes